With significant industry experience, the Advanced Logic Analytics management team is on a mission to expand our global footprint and position the Company as the industry leading solution for Big Data and Financial Analytics. ALA hires and cultivates financial technology specialists with global experience from the worlds of regulation, technology, academic and finance to develop and deliver best-in-class Big Data Analytics, Financial Analytics and Compliance solutions for our clients.
Nick Ellis - Managing Director
Nick joins ALA, with over 30 years IT experience. Nick is a highly experienced senior executive with a proven track record in delivering business change. He has spent the last six years focusing on managing company start-ups, turnarounds and high growth businesses in the technology sector. Nick`s career includes a number of senior management roles in the software, logistics, IT reseller and managed services sectors.
Prior to co-founding ALA Ltd, Nick founded SEZ Solutions Ltd, an IT business transformation company, some 5 years ago. The company was profitable from day one and continues to trade successfully today.
Nick’s last transformation role was as VP Service and Solutions for the Systemax EMEA Technology Group. Nick worked with Systemax with the specific objective of growing the services revenue and introducing solutions-based business across EMEA. As a direct result, the company saw service revenue doubling over a two and a half year period, and solutions businesses being acquired in Holland and relocated to the UK.
Pim Dale - Chief Executive Officer
As CEO, Pim leads the strategic direction of the business and manages the leadership team.
Pim is a respected IT industry leader who has a long history of helping companies maximise their overall business objectives. He has developed and driven global IT businesses to continued success through a combination of perceptive innovation, vertical expansion and talent development.
Over the years, Pim has worked with some of the largest and most respected brands across the industry. Most recently he was CEO at Systemax (EMEA) and previously held a number of senior management roles at Dell Corporation. His earlier career includes Sun Microsystems, Siemens Nixdorf and Hewlett Packard. He also acts as a non executive Director for a number of IT firms.
As a serial strategist, Pim likes to challenge the IT industry ‘status quo’. He is dedicated to developing strategies that achieve break through, `best in industry` innovation for global industries.
Pim holds a Degree in Chemistry and an MBA.
Tilman Sayer - Chief Information Officer
Tilman joins ALA as CIO leading the development of the financial analytics products and managing the strategic direction of the research team.
He obtained his MSc and PhD in Financial Mathematics from the University of Kaiserslautern, Germany.
Since then he has worked as a researcher and consultant for the Fraunhofer Institute for Industrial Mathematics ITWM and for OptiRisk Systems.
Recent projects include the development of a risk management software for UCITS and the enhancement of mathematical algorithms and models for trading and portfolio optimisation.
Mike Collins - Chief Operating Officer
Mike has had over 30 years’ experience in the IT related industry firstly with Wang Laboratories and then Getronics. After becoming Commercial Manager dealing with Contracts Management he became responsible for the Partnership portfolio which included Cisco, Microsoft, Dell and HP, successfully gaining then retaining Cisco Gold Partnership status on an annual basis.
During his time in the IT industry, his mantra has been ‘Customer is King’, this philosophy has stood in in good stead and ensured his projects are delivered on time to budget and with high levels of customer service.
Qualified in ITIL Service Desk Management, Prince 2 Project Management and Six Sigma, then moved on to Systemax Misco as Programme and Project Manager to drive the transition into Cisco Gold Partnership and the successful take on and building of a Service Desk function in the UK.
Tina Snelling - Marketing Director
Tina has 20+ years’ experience in press relations, marketing, brand management, and communications for the fin-tech, financial services, compliance, data and systems solutions industries. She has worked with both start-up and blue chip companies, including Icap, Tullett Prebon Yamane, Reuters, Arachnys, Oracle and IBM. She managed the global marketing team efforts of the real-time news and pricing analytics arm of Knight Ridder, Inc., the second-largest newspaper company in the United States. She has also worked with the Home Office, managing press relations strategy and the direct communications with government ministers. As well as attending home office meetings with various ministers, Tina conducted interviews with the broadsheets, local press and broadcast press. Recently, Tina was instrumental in securing `Best Compliance product’ awarded by Waters Technology, part of Incisive Risk Information, on behalf of Counterparty Link (now owned by DTCC).She holds a degree in marketing, having trained as a Chartered Institute of Marketing professional. She studied English with The University of Cambridge and is a member of the National Union of Journalists.
Andrew Mitchell - Sales Director
Andrew joined the ALA team from the Zayo Group, a global provider of communications infrastructure, where he held the position of account director supporting diverse groups of enterprise customers across a wide variety of industries, including financial services, content and education.
Prior to this, Andrew held senior sales roles at Claranet and Easynet. Andrew brings an in-depth knowledge of the IT industry and a deep understanding of the issues facing financial institutions. He is dedicated to forging long lasting partnerships with customers whilst also delivering value and ensuring that they are supported with the highest levels of customer service.
Geoff Wilson - Sales Executive
Geoff joins ALA from from the Misco Group where his main objective was to increase the company’s solutions-based business. Geoff was key in helping grow the Cisco-related revenues throughout the UK during his tenure at Misco, leading to Misco being awarded Cisco’s Gold partner status.
Geoff spent his first 10 years in the IT sales arena in South Africa working for the QData group. Later, having relocated to the UK he worked for Getronics in a Cisco account director role looking after many major accounts including CSC. He has extensive experience in most sectors, in particular, the financial services sector.
Geoff believes in thorough account management and has always believed that customer care and retention is key to a company’s survival.
Giovanni Loria - Non-Exec
Giovanni is a Finance and Operations Executive with over 20 years’ international experience as CFO of Global multibillion dollar Divisions and Corporate Finance Functions of fast paced and leading Corporations like Cisco Systems, Dell, Computer Science Corporation and Alcatel-Lucent. Giovanni’s experience also spans advising Start Ups embracing digital transformation of traditional business models and customer solutions across different industries. He is an execution and results oriented leader with a proven track record of driving long term sustainable growth, producing turnarounds, implementing investment/divestiture and building global organisations in highly diversified businesses and cultural environments. He has operated at the heart of turning strategies into operational results by leading through product, sales, channels, operational, financial and organisational transitions in industries like Telecommunication, Internet-Networking, Information Technology and Business Process Outsourcing. Giovanni holds a degree in Business Administration & Economics from University of Salerno in Italy. Throughout his career he has worked in Switzerland, France, US and the UK.
Gautam Mitra - Academic Partner
Prof Mitra is an internationally renowned research scientist in the field of Operational Research in general and computational optimisation and modelling in particular. He has developed a world class research group in his area of specialisation with researchers from Europe, UK, USA and India. He has published five books and over hundred and fifty research articles. He is an alumni of UCL and currently a Visiting Professor of UCL. In 2004 he was awarded the title of ‘distinguished professor’ by Brunel University in recognition of his contributions in the domain of computational optimisation, risk analytics and modelling. In OptiRisk Systems he directs research and actively pursues the development of the company as a leader in the domain of financial analytics. Professor Mitra is also the founder and chairman of the sister company UNICOM seminars. OptiRisk systems and UNICOM Seminars also have subsidiaries in India. In India and Southeast Asia both the companies are going through a period of organic growth.
Xiang Yu - Academic Partner
Dr Yu joined OptiRisk in 2014 after completing her PhD in Mathematics at Brunel University. Her research interests are in sentiment analysis, predictive analytics and market microstructure and their applications in financial analytics. She conducts client facing applied research; she is also in charge of all aspects of acquiring market data and news metadata. Xiang and Professor Mitra are co-editors of the forthcoming “Handbook of Sentiment Analysis in Finance”. She is fluent in Chinese Mandarin (her native language) and English.